meet alicia
photo credit: theorie consulting
Meet Alicia,
healthy hair lover, lived-in color specialist.
Alicia joined the beauty industry in 2004. Over the years she has been a small business owner, independent educator, regional brand educator and enthusiastic lifelong student of the industry. She’s taken countless classes from some of the best educators in the industry, learning multiple modern blonding techniques as well as Individual Keratin Extensions.
Originally from the beautiful Pacific Northwest, she has a love of natural, healthy beauty. She advocates for and specializes in low maintenance, lived-in hair coloring techniques and loves dry cutting. She has exclusively focused on this esthetic for years and spent time refining her services to reflect that.
She believes in building relationships with her clients and setting them up with home care plans, including products, styling tips and ongoing maintenance for what is created in the chair. If you’re looking for someone who will guide you on your hair journey with honesty, confidence and a dash of humor, shes it.
When she’s not behind the chair you can find her exploring all that San Diego has to offer. Going to the gym, strolling a farmers market, enjoying a new restaurant with friends or planning her next trip to Italy.
