About
photo credit: theorie consulting
Meet Alicia,
healthy hair lover, lived-in color specialist.
Alicia joined the beauty industry in 2004. Over the years she has been a small business owner, independent balayage educator, and enthusiastic lifelong student of the industry. She’s taken countless classes from some of the best educators in the industry, learning multiple modern blonding techniques as well as Individual Keratin Extensions.
Originally from the beautiful Pacific Northwest, she has a love of natural, healthy beauty. She advocates for and specializes in low maintenance, lived-in hair coloring techniques and loves dry cutting. She has exclusively focused on this esthetic for years and spent time refining her services to reflect that.
She believes in building relationships with her clients and setting them up with home care plans, including products, styling tips and ongoing maintenance for what is created in the chair. If you’re looking for someone who will honestly guide you on your hair journey and can be your right hand hair girl, she’s it!
After owning her own business in Washington for almost 7 years, she’s excited to join the talented community of stylists here in San Diego and create beach hair AT the beach. You can find her full time behind the chair in beautiful La Jolla.
When she’s not behind the chair you can find her exploring all that San Diego has to offer, hitting a morning Pilates class and fulfilling her role as “the cool aunt” to her two favorite tiny humans.